For this project, I was in charge of creating and developing the brand. This included defining the visual identity, selecting colors, typography, and graphic elements that effectively conveyed the essence and values of the brand.

Additionally, I handled the layout and illustration process of the beer label. I worked to design an attractive and memorable label that would capture consumers' attention and reflect the quality and distinctive personality of the product.

Craft Beer Project

'TIERRA' a name with meaning

This name emerged from a deep connection with the land from which we come, the province of Alicante, Spain. In our region, there is a typical phrase that resonates in the heart of every Alicante resident: "La millor terreta del món," which translates to "the best land in the world."

The name "Tierra" embodies the idea that, for each individual, their homeland is the best in the world. From Alicante to any corner of the planet, everyone has a place they call home, where relationships have been forged, memories created, and a sense of belonging cultivated.

For the symbol design, I drew inspiration from the natural beauty of Alicante. I aimed to capture the essence of this special region, so I chose emblematic elements such as the sea and the mountains. These elements represent the rich landscape and diversity of Alicante.

Additionally, I incorporated the hop plant, a key ingredient in beer brewing, as the central symbol in the design. Hops not only play an essential role in crafting beer but also symbolize the passion and care with which this craft beverage is produced.

Inspiration of symbol

Illustrated labels

To distinguish the product and reinforce the brand's meaning, we've crafted illustrations for the labels depicting fictional locales inspired by various cultures and landscapes. These illustrations evoke the richness and diversity of the world around us while reflecting the different flavors and nuances of this craft beer.